01327 844884

bespoke research

providing the knowledge you need

what are your customers thinking?

Repeat business from happy customers is often your bread and butter – but have you had time recently to find out what they  think or how they are feeling?  And have you asked them what they need from you in the future?

We have the time and skills to do this for you!

does your new idea hold water?

Having a million pound idea doesn’t always lead to money in the bank. Before you invest heavily in a new product or idea, give yourself the competitive edge by establishing what potential it really holds.

We can help you research this!

how is your brand perceived?

Understanding how your brand is perceived, the awareness of your brand, or analysing how changing it could impact your market position (positively or negatively) can be valuable insight that you can tap into.

We would love to help you with this!

what makes us stand out

we’re passionate about what we do – it shows in the quality service we deliver

working as an extension to your team

Whilst we can deliver you a fully-fledged research and analysis solution, complete with marketing insight, you don’t have to choose the whole package. If you already have inhouse expertise, we enjoy working alongside existing teams; providing support purely in the areas that you need.

analysis with marketing insight

You may enjoy the added advantage of your analysis including the potential sales and marketing insight and implications. Our background means that we will understand your project from a business point of view, not purely from the research element…a valuable added extra!


thinking out of the box

Understanding the purpose of your information search is vital in helping us to create a research solution that delivers the insight you really need. We are honest and realistic about what is achievable, and thoroughly enjoy the challenge of thinking outside the box to deliver you useable insight!

research with integrity

Whether you commission our expert research skills, take advantage of the knowledge and expertise offered within our analysis, or appreciate our ability to help create strategies and provide unbiased recommendations when interpreting your results, you know it will be done honestly and with integrity.

matching our research techniques to your knowledge needs

Our market research projects are all bespoke solutions, developed to meet your specific information need.

Whether you need a short sharp answer to a burning question, or a more detailed depth research project, we can help. You can make use a variety of research techniques from telephone interviews to desk research, online interviews to street interviews, depth interviews or focus groups to omnibus studies.

client testimonials

don’t take our word for it – here’s what our clients say

“Your research results have enabled us to make such valuable improvements in our business that it’s shown the board that investing in research pays! We’re back with more budget to identify even more improvements!”

Sports and Leisure

“The research report was commended by colleagues because it gave us actionable insights. Elizabeth is knowledgeable and professional and I would not hesitate in recommending Inspired Knowledge’s services”

Further Education

 “I’ve enlisted Elizabeth’s help on numerous occasions not just because of the consistent quality of her work, but also the added value beyond simply executing programs of work, through her understanding of our business”


where we are based

Based in Northamptonshire, in the Midlands, Inspired Knowledge are ideally placed to support clients throughout the United Kingdom and Europe, with easy access to London Euston, Heathrow and Birmingham International.

who’s behind the name

Our bespoke market research solutions are headed up by Elizabeth Birch who has over 25 years’ experience within the market research industry, undertaking qualitative and quantitative research studies throughout the public, private and charitable sectors, covering topics within both business and consumer communities.

Elizabeth’s passion for Market Research assists her in the quest to provide the best possible solutions to business problems where knowledge is the key.  She also enjoys the challenge of creating and shaping projects to deliver valuable insight and undertakes them enthusiastically and proactively.

“The quality of our results and our commitment to helping our clients obtain usable results rather than simply numbers on charts is paramount. We always endeavour to understand the whole project; including its purpose and how the results will be used, to sculpt a solution that will deliver you useful insight”

contact us

If you would like to speak with us about a knowledge need, do get in touch: call us on +44 (0)1327 844884 or email info@inspiredknowledge.co.uk

Inspired Knowledge Ltd is registered in England and Wales Company Number: 7076111 Registered Office: 3 Bakers Lane, Shutlanger, Towcester, Northamptonshire, NN12 7RT